Who we are
This Privacy Policy explains how Wilderness Redefined Limited (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit and interact with our website at https://wildernessredefined.com/uk/ (“the Website”). We are committed to protecting your privacy and ensuring compliance with the General Data Protection Regulation (GDPR).
If you have any questions or concerns about this Privacy Policy, please contact us at [email protected].
What personal data we collect
We collect the following personal information from users:
- Information provided by users: When you submit a contact form, user rating, or feedback form on our Website, we collect your name, email address, and the message you provide.
- Information collected automatically: We may collect data about your device, IP address, and browsing activity on our Website using cookies and other tracking technologies.
- Information provided through comments: When you leave a comment on our Website, we collect your name, email address, and the comment you provide. This information is stored and displayed publicly along with your comment.
How We Use Cookies
We use cookies to improve your experience on our Website, analyse website traffic, and serve targeted advertisements. Cookies are small text files stored on your device by your web browser. The types of cookies used on our Website include:
- First-party cookies: We use Google Analytics 4 to gather data about user behaviour on our Website. These cookies help us understand how visitors interact with our content and improve our services.
- Third-party cookies: Our Website includes features from third-party services that may set cookies on your device, such as Mediavine for advertising, YouTube for video embedding, Cloudflare for website security, Microsoft Clarity for user experience analytics, and Google Tag Manager for managing website tags.
You can manage your cookie preferences in your browser settings. Note that disabling certain cookies may affect your experience on our Website.
How We Use Your Personal Data
We use your personal information for the following purposes:
- Responding to your inquiries and providing customer support
- Processing and storing user ratings and feedback
- Managing and displaying comments: We use your name and comment to display your comment publicly on our Website. Your email address is used for verification purposes and is not displayed publicly.
- Providing personalised user experience: We use Google Workspace, Gravatar, and Akismet to enhance user experience and provide a personalised and secure commenting system.
- Displaying targeted advertisements: We use Mediavine, Amazon Affiliates, and Awin to serve targeted advertisements based on your browsing data and interactions with our Website.
- Protecting our Website and users: We use Cloudflare, Microsoft Clarity, and Google reCAPTCHA to maintain website security and protect our Website and its users from spam and abuse.
Third-Party Services
Our Website uses the following third-party services that may collect, store, or process your personal information:
- Google Analytics
- Mediavine
- YouTube
- Cloudflare
- Microsoft Clarity
- Google Tag Manager
- Amazon Affiliates
- Awin
- Gravatar
- Cloudways
- Google Workspace
- Akismet
- Google reCAPTCHA
We encourage you to review the privacy policies of these services to understand how they process your data.
Data Sharing and Disclosure
We do not share your personal information with third parties other than the software services listed above, which help us operate our Website and provide our services to you.
Children’s Privacy
Our Website is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us so we can investigate and remove the information as appropriate.
Your Rights under GDPR
As a user based in the European Union, you have the following rights under GDPR:
- Right to access your personal data held by us
- Right to correct any inaccurate or incomplete personal data
- Right to request deletion of your personal data
To exercise any of these rights, please contact us at [email protected].
Security Measures
We take the security of your personal information seriously. Our Website uses SSL encryption to protect your data during transmission. While we strive to protect your information, please be aware that no method of transmission over the internet or electronic storage is 100% secure. As such, we cannot guarantee the absolute security of your information.
Please note that email should not be used to transmit sensitive personal information, as email communications may not be encrypted.
Data Breach Procedure
In the event of a data breach involving your personal information, we will promptly assess the situation and take appropriate measures to mitigate the risks. We will notify affected users and relevant authorities as required by law.
Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting on our Website. We will notify you of significant updates by placing a notice on our Website or by sending an email to the address you provided.
Please review this Privacy Policy periodically to stay informed about our practices and how we protect your personal information.
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at [email protected].