Supporting the Outdoor Economy

Wilderness Redefined provides consultancy and advice to outdoors organisations at no cost. It does so in line with its two core values.

These values are making the outdoors accessible to all and caring for our planet. This is achieved through supporting outdoor organisations in funding cases, attracting investment and being recognized for the impact they make on people and the economy as well as promoting local and outdoor tourism as an alternative to international travel.

How we can help

We can support you in understanding:

  • The economic impact of your organisation
  • Your wider impact that may not be captured in standard economic analysis, such as supporting the local community, the environment and so on
  • The unique characteristics of your organisation

Who am I?

I’m a professional economist with a passion for the outdoors. I want to use my skills to support your organisation so that the world can become a healthier, happier place and to help people reconnect with nature.

In my full-time job, I am based in the Fraser of Allander Institute at the University of Strathclyde (the views on this site are my own, and do not reflect those of the University). The Fraser of Allander Institute is a leading Scottish economic research institute. In addition, I have a Master of Science in Applied Economics and a Bachelor of Science in Mathematics, Statistics and Economics. Finally, I have worked with a wide range of private, public and third sector clients, including:

  • The UK, Scottish and Northern Ireland Governments
  • Scottish Renewables
  • Various local authorities
  • Various Unions
  • Many companies, such as Shepherd & Wedderburn, ABPI, Addleshaw Goddard

Get in touch if you’re interested in finding out more.